ARI – The North Face
“We became involved in the ARI in conjunction with Climbing Magazine to help make climbing safer and more enjoyable for the climbing community,” explains Jim Gerson, The North Face Vice President of RD&D and Brand Management. “Our goal is to inspire outdoor enthusiasts to get outside and explore more, and this initiative will help achieve this, especially with such a renowned publication as Climbing.”
About The North Face®
The North Face®, a subsidiary of VF Corp., was founded in 1966 and opened its first retail store in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, extreme skiers, and explorers. The company’s products are sold in specialty mountaineering, backpacking, and skiing retailers, premium-sporting goods retailers, and major outdoor-specialty retail chains. Additional information about The North Face® can be found on the company’s website, www.thenorthface.com.