The Real Justin Roth

It just happened the other day, without warning. I didn't even see it coming. One minute, I'm interviewing one of the world's strongest boulderers, and the next I'm in a Google Battle. I'll assume you don't know what a Google Battle is, since I just made it up, so allow me to explain: whenever Googling myself in a fit of narcissistic glee (about once a month), I find I’m overshadowed by another so-called "Justin Roth" (justinroth.com - he even took the URL that is my birthright). This doppelganger looks a little like me: white, of medium build, in his 20s or 30s, glasses, brownish hair, round face... very unsettling. Anyway, Other Justin, as I'll call him, is a musician, a folksy guitarist and lyricist making appearances on college campuses around the country. As such, he's consistently relegated me to the second or even third page of the Google hit list.
It never meant much to me; Other Justin simply had a higher profile than I. But things heated up two weeks ago when I found myself mentioned on the first page of hits for the first time ever. This planted a seed in my head: one day I could be the premier Justin Roth of Googledom. Of all the Justin Roth's in the universe, I would be the one easiest to learn about via web research. Never mind that many of my hits direct you to climbing comp results from decades passed, or my woefully outdated 8a.nu profile - it's not the depth of the content I'm concerned with, it's the rank. So it is that I view myself as being in a Google Battle with the musician Justin Roth, aka Other Justin.