BeanFever.com Launched for Bean Bowers

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Fundraiser Announced for April 28 in Boulder, CO

4/6/11 – La Sportiva, makers of technical climbing, mountaineering, Mountain Running®, hiking footwear and ski mountaineering hardware would like to spread the word about the launch of beanfever.com, in support of athlete, Bean Bowers. Bowers, a fellow climber, adventurer and magnetic storyteller, is currently in the fight of his life with cancer. Additionally, the Bean Fever Fundraiser is set for Thursday, April 28, 2011 at Avery Brewing, 5757 Arapahoe Avenue in Boulder, Colorado.

"Beyond being a part of the La Sportiva family, Bean is an incredible person who needs our help right now,” says La Sportiva Marketing Manager, Laura Fryer. “Now that the website is live, we need to spread the word and encourage the entire outdoor community and beyond to lend a helping hand. Whether you know Bean or not, the more people we can cram into the Avery Brewery on April 28th, the better!”

Always appealing to the climbing crowd, free munchies, pizza, and of course Avery beer will be provided at the benefit on Thursday, April 28th. There will also be a silent auction, slide shows and live music. All proceeds from the night go directly to Bean and his wife Helen. For those interested in contributing to the auction, product can be submitted to:

Bean Bowers Fund Raiser C/O Tim O’Neill 2640 Mapleton Avenue Boulder, CO 80304

Auction items include original artwork and gorgeous mountain photos; more than $2,000 of new Patagonia clothing; a fleet of La Sportiva footwear, Montrail, and Keen; hardware from Black Diamond and Petzl; gear from Arc'Teryx, Outdoor Research, Rab and The North Face; sunglasses from Native Eyewear; lodging packages from Alpine House (Jackson Hole) and an incredible, private ski cabin in Colorado's Elk Range; a climb of the Grand Teton and rescue seminar from Jackson Hole Mountain Guides; and much more. Other auction items include a day of climbing with friends of Bean’s, including: Conrad Anker, Steve House, Tommy Caldwell, Josh Wharton, Timmy O’Neill, Kelly Cordes, Jack Tackle, Kitty Calhoun and Lynn Hill.

“Words that come to mind when we think about Bean: vibrant, burly, funny, sharp, genuine. Bean is a true hardman, a tough bastard with a kind heart, loyal, never fake, a tell-it-like-it-is person. The real deal!” Bean’s friends continue, “He walks on a nearly fused ankle and climbs and skis harder than most of us ever will, never making excuses and always ready to give his best. The sort of person you want on your side when it hits the fan.”

With over 80 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva offers the most versatile technical climbing, mountaineering, Mountain Running®, hiking shoes and ski mountaineering equipment on the market. For more information on La Sportiva visit http://www.sportiva.com or check out the new online interactive community, La Sportiva LIVE, at: http://www.sportiva.com/live.