Chrysler Jeep Brand Joins AMGA as Diamond Partner

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5/24/10 - The American Mountain Guides Association (AMGA) is excited to announce that Chrysler Group LLC's Jeep brand has joined the AMGA as its newest Diamond Partner.

As a Diamond Partner, Chrysler Group LLC will include the AMGA as part of the Chrysler Affiliate Rewards program. As a result, all AMGA members can now receive a significant discount on Chrysler, Jeep, Ram Truck, or Dodge Vehicles. Additionally, a large percentage of Diamond Partner funds are filtered directly to AMGA members via scholarships, subsidies, and program development support.

"We welcome the opportunity to partner with Jeep brand in this exciting new venture," says Betsy Novak, Executive Director for the American Mountain Guides Association. "A partnership will educate a new generation of outdoor enthusiasts about the value of the mountain guiding profession and will build authentic brand equity for both stakeholders while raising the standard for professional mountain guides and climbing instructors in the United States."

The AMGA shares Jeep brand's commitment to the outdoors and it's "promise of adventure, freedom and independence for those who truly embrace life." AMGA guides are committed outdoor professionals and genuine brand champions in whose hands clients put their trust and lives.

AMGA members will receive an email with detailed information on the Chrysler Affiliate Rewards program in the near future. If you would like to become a member of the AMGA, please visit http://my.amga.com/signup.

About the American Mountain Guides Association – For 30 years the American Mountain Guides Association (AMGA) has been the premier source for training, services and credentials for professional mountain guides and climbing instructors in the United States. A national non-profit, the AMGA id committed to enhancing the quality of outdoor services provided to the public, while serving as a resource for access and protecting the natural environment. The AMGA is our nation's exclusive representative to the International Federation of Mountain Guides Association (IFMGA), the international governing body responsible for guiding standards and education around the world

About the Jeep Brand – Built on nearly 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Commander, Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all seven Jeep models are sold outside North America and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.