2/11/09 - Skram Media, publisher of Climbing Magazine, today announced the launch of four targeted content channels on climbing.com, focusing on their readers most committed interests. Navigable from the climbing.com home page, the four channels focus on: alpinism, trad climbing, sport climbing, and bouldering.
“Climbing.com is the most content-rich climbing site in the country. By offering our readers a way to organize content by the type of climbing that most interests them, we’ve found another great way to connect readers to their passions,” said Luke Laeser, Online Editor for climbing.com. And, said Matt Samet, editor-in-chief of Climbing, “This only furthers the vision and reach of our brand and the site, the perfect complement to the print version of Climbing.”
“Not only is this great news for our readers, it’s also great news for our advertisers,” said Publisher Mark Crowther. “Alpinists are a segment of the climbing audience our advertisers want to reach. While each of these segments alone has not traditionally been large enough to support a print magazine, online, we can offer advertisers targeted channels to reach alpinists, and also sport climbers, trad climbers and boulderers.”
Crowther added that he is in discussion with a number of leading manufacturers about online channel-sponsorship opportunities. “The Alpine Channel is generating a lot of interest. It‘s clear there is a demand in the market now, and with climbing.com reaching over 100,000 unique visitors a month — an audience, for example, sevenfold larger than the total circulation of Alpinist Magazine under its former ownership — we can offer advertisers a more cost-effective way to reach this valuable segment of the climbing audience.”