Climbing Welcomes New Editor
MacDonald joined Climbing in May 2010 when AIM took over management of the title for Skram Media. Under his direction, the brand has enjoyed 30 percent growth in paid subscriptions in just the last 12 months; both the magazine and the website have been redesigned based on the most extensive reader research in Climbing’s history; online traffic has grown by 75 percent; and Climbing has launched tablet editions for iPad, Nook, Kindle, and Google. “These are the goals that Jon Dorn and I identified when I came on board,” says MacDonald. “I told him I would give him two years as editor before returning to my freelance career. My task was to study the audience, understand what readers want from a climbing magazine today, and refocus the editorial around those needs. Thanks to a talented, hardworking staff and incredible longtime contributors, we’re seeing tremendous response to the new Climbing.”
In his new half-time role as Editor-at-Large, MacDonald will assist Davis with story planning, research, writing, editing, and online news, while also sharing his unrivaled depth of knowledge about the sport. He will be also working part-time as the new Executive Editor of the American Alpine Club, where he will oversee the American Alpine Journal and Accidents in North American Mountaineering, and will be working on the AAC’s effort to digitize its publications. More on that here.
About the AIM Outdoor Group
AIM’s Outdoor Group is a blend of consumer and trade publications that reaches 3 million active enthusiasts each month across the trail, climbing, fitness, and ski industries. In addition to Backpacker and Climbing, it publishes SNEWS, Outdoor Retailer Daily, Epic Life (formerly Peaks), Snow Show Daily, and National Park Trips (a group of four magazines and five websites dedicated to Western outdoor travel). Based in Boulder, CO, the Outdoor Group also operates two of the most successful events in the outdoor industry: Backpacker’s annual Adventures NYC festival in Central Park, and Get Out More, a beginner-oriented clinic series that travels to 70 retailers annually.
About Active Interest Media, Inc.
Based in El Segundo, California, Active Interest Media, Inc. (AIM) is a leading publisher of enthusiast magazines, consumer shows, books and Internet sites. AIM’s five publishing groups include Healthy Living, Marine, Home Buyer, Outdoor and the Equine Group. The company publishes 35 magazines, including Yoga Journal, Backpacker, Vegetarian Times, SNEWS, American Cowboy, Log Home Living, Arts & Crafts Homes, Peaks, Dressage, Black Belt, Yachts International, and others.
AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show®, the largest boat show in the world.
- First Ascent of Asgard’s North Face
- Shiraishi: V13 Redpoint, V11 Flash in Rocklands
- Woods Nabs Fourth Ascent of Monkey Wedding (V15)
- Puccio, McColl Win Rockstars Comp in Germany
- Oddo: Three 5.14d’s in a Week