Fox River's HERA Sock Raises Funds and Awareness for Ovarian Cancer Research

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www.foxsox.com

Fox River's HERA Sock Raises Funds and Awareness for Ovarian Cancer Research

(October 21, 2008—Carbondale, Colo.) Fox River Mills, an Osage, Iowa-based sock manufacturing company, is donating $1 from every sale of their new HERA sock to the HERA Women’s Cancer Foundation. The high-performance HERA sock is a limited-edition product for Fox River’s women’s line, which features socks designed and manufactured specifically for women. The sock is highlighted with a teal streak, the official color symbolizing ovarian cancer awareness. The sock retails for $10 and is available at www.foxsox.com. The sock is a high-performance blend of Ingeo™, the first man-made fiber derived from 100% natural, annually renewable resources like corn. Ingeo™ is quick drying and has excellent wicking properties that transport moisture away from the foot. It features a high-density cushioned sole and arch with added ventilation, ideal for running, hiking or walking. Fox River began making socks in 1900 and has been at the forefront of the industry ever since. They were the first company to make a sock designed to fit the natural curvature of a woman’s foot. The HERA sock is an example of their continued commitment to their female customers. “Fox River has established itself in the outdoor industry as progressive and innovative in their technology, as well as highly committed to remaining environmentally and socially aware,” says HERA founder Sean Patrick. “In addition to their extensive green building, they have been highly involved in many charitable events and partnerships. We are excited to have such an outstanding company partnering with us to support the HERA Foundation.” Fox River has been working with the HERA Foundation since the inception of the Climb4Life fundraising event in 2002, donating socks for the events held in Salt Lake City, Utah, Boulder / Denver, Colorado, Las Vegas, Nevada and the metro Washington, D.C., area.About HERA Partners in ActionThe HERA Partners in Action program enables companies to “give back” a portion of sales from a product or group of products to the HERA Women’s Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as BlueWater Ropes, www.climbingholds.com, Dare to Dream Expedition, Evolv, MadRock, Petzl and Zensah Performance Apparel. For more information, contact Stephanie Forte at Forte Creative Media, 702.898.2547. About the HERA FoundationThe HERA Foundation (Health, Empowerment, Research and Awareness) is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick, please call 970.948.7360.