Jewelry Designer Bronwen Lodato Adds New Colors to HERA Necklaces

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www.bronwenonline.com

Jewelry Designer Bronwen Lodato Adds New Colors to HERA Necklaces

(December 17, 2008—Carbondale, Colo.) Jewelry designer Bronwen Lodato is adding three new color options—marina, teal and wine—for the Irish linen cord that strings together the HERA Lotus necklace. The piece gives 15 percent of proceeds back to the HERA Women’s Cancer Foundation (Health, Empowerment, Research, Awareness), a nonprofit that raises money for ovarian cancer research and awareness initiatives. The necklace debuted in March 2008, shortly after Lodato discovered HERA at the Outdoor Retailer Tradeshow in Salt Lake City, Utah. Lodato will debut the new cord colors at the Winter Outdoor Retailer Show (booth #72) in late January. The original espresso cord color option is still available. Necklaces can be purchased at www.bronwenonline.com and are offered in silver for $59 or gold for $72. The HERA necklace hangs a sterling silver or gold lotus flower just above the heart. Silver Bali beads are woven into the Irish linen cord, which forms a delicate circle around the neck. Along with these feminine designs, a spring-ring clasp with small tassels decorates the back of the neck. A San Francisco–based designer, Lodato specializes in jewelry for women who love to travel and seek adventure. She finds much of her inspiration in the natural, organic world and the beautiful people who inhabit it. Lodato feels that one of a woman’s greatest qualities is compassion, which she says is responsible for the success of the HERA Lotus necklace. “When people learn about HERA and they see that the Lotus necklace supports an important women’s health issue, it sells with ease,” says Lodato. “Adding the new colors is a way for us to keep the idea fresh. We want to offer women options to support HERA by wearing the Lotus, which symbolizes strength.” Each necklace comes with a card listing ovarian cancer symptoms and other information. According to the National Cancer Institute (NCI), ovarian cancer occurs in one in 72 women. In 2008, an estimated 21,650 women will be diagnosed with ovarian cancer. Currently, there is no reliable method of early detection, such as the mammogram for breast cancer. Funding scientific research is therefore vital in decreasing the number of lives lost.About HERA Partners in ActionThe HERA Partners in Action program enables companies to “give back” a portion of sales from a product or group of products to the HERA Women’s Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as Bronwen, BlueWater Ropes, www.climbingholds.com, Dare to Dream Expedition, Etch, Evolv, Her Sports Magazine, MadRock, Petzl, Women’s Adventure Magazine and Zensah Performance Apparel. For more information, contact Stephanie Forte at Forte Creative Media, 702.898.2547. About the HERA FoundationThe HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick, please call 970.948.7360.