Joshua Tree Skin Care Celebrates 10 Years of Healing Hands, Starting April 22, 2011

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Facebook fans have a chance to win Petzl GriGri2 and JTree Bucks 4/20/11 – Joshua Tree Skin Care (JTree) kicks off its 10-year anniversary celebration, 10 Years of Healing Hands, on Earth Day—Friday, April 22, 2011—with a series of giveaways on its Facebook page. Fans of the brand have a chance to win the new GriGri2 from Petzl, JTree gift cards, as well as receive a special JTree 10-year commemorative t-shirt. JTree’s Facebook fans can enter JTree’s Climbing Rocks contest starting April 22 through April 29 by posting their favorite rock-climbing photos on the brand’s page, www.facebook.com/JoshuaTreeSkinCare. Photos should fit into one of the following categories: My Climbing Hands, The Best Climbing Day Ever, Road Trip, I’m a Rock Star, or I’m a Dirt Bg. JTree will announce the winners on Monday, May 2, and the top three will receive the new GriGri2. Runners-up will receive JTree gift cards and other prizes. Entrants must be fans of JTree Skin Care in order to qualify. “Our brand is successful because of the support of the climbing community, and this is our way to have some fun and say thank you to all of the climbers who have been so loyal to JTree over the years,” says David Lawrence, president and CEO of Joshua Tree Skin Care.

Also starting on Friday, April 22, shoppers who spend at least $25 on www.jtreelife.com receive a limited edition 10 Years of Healing Hands t-shirt. Supplies are limited and are available on a first-come, first-serve basis. Starting Thursday, May 5, JTree kicks off it’s Cinco de Mayo Outdoor Madness contest where fans can post their favorite photos of having fun in the sun: climbing, hiking, surfing, or kicking it outside. The top three winners will be given JTree Bucks, good for shopping at www.jtreelife.com, as well as other prizes. The contest runs through to Thursday, May 12, and the winners will be announced on Monday, May 16.About Joshua Tree Skin Care - Established in 2001, Joshua Tree Skin Care or “JTree” offers a collection of lip balms, healing salves and face sticks designed specifically for people who lead an active outdoor lifestyle. All products are made using a unique process of slow-roasting the finest organic herbs that are combined with other natural ingredients, including beeswax and cocoa butter. Based in Pinckney, Mich., Joshua Tree Skin Care is available in retail locations throughout the United States and Canada and online at www.JTreelife.com.