Julbo Pioneers the First Sunglass with Magnetic Protective Side Shields: the Bivouak

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The Bivouak.

Julbo Pioneers the First Sunglass with Magnetic Protective Side Shields: the Bivouak

WILLISTON, VT (January 22, 2008) – Julbo, a true eyewear pioneer with over 120 years of optical heritage and roots deeply implanted in the sport of mountaineering, proudly celebrates the launch of the first sunglass ever to incorporate magnetic protective side shields for optimum efficiency and protection during all high-altitude endeavors.

“Julbo has always set the gold standard when it comes to performance eyewear in the mountains. We have built our name on providing the best possible eyewear to the mountaineer and we’re very pleased to continue the tradition with the release of the Bivouak,” says Nick Yardley, US president.

The Bivouak is the first sunglass to feature magnetic technology that flawlessly adapts to the natural landscape to make you one with the elements.

The magnetic protective wings can be attached in a split second regardless of your bulky gloves or the risky situation in which you find yourself in the mountains. Additionally, the magnetic shields offer endless versatility; they can be attached to cover the face and protect the eyes in aggressive sun reflection environments for high-altitude and glacier use, or removed for everyday use. The magnetic shields are incredibly easy to handle and more durable than classic removable, plastic shields.

The stylish, wrap-around frames provide total coverage and also boast 360-degree adjustable Grip Tech temples for a custom fit that remains secure at all times. The Bivouak’s frames have front venting for constant airflow to avoid fogging up the lenses.

The Bivouak is available with three different lens options giving the alpinist a wide variety of lenses to meet their specific needs. The lens options include: Zebra photochromatic lens, the Spectron 4 lens or the Camel polarized and photochromatic lens.

The Bivouak pushes the envelope even further by offering a lens option with the most specialized lens known to the world’s most elite mountaineers, Julbo’s Camel lens technology. This lens was designed for protection against the strongest reflection imaginable for glacier territory. It protects against 95-percent of visible light and incorporates polarizing and photochromatic lens technology to offer constantly evolving protection that darkens and lightens according to the intensity of the light. In addition, the Camel lens provides anti-dazzle protection and high definition vision, as well as a life-long anti-fog coating.

Julbo’s Zebra lens technology is the most versatile lens on the planet because it allows the lens to adjust to the sun’s aggressiveness in different environments. Julbo’s Zebra lens technology adapts to varying light conditions from Category 2 (59-percent visible light coverage) in low light conditions to Category 4 (95-percent visible light coverage) in powerful light in as little as 30 seconds, eliminating the need for interchangeable lenses that are time-consuming to install. Additionally, the Zebra lens has a lifelong anti-fog coating.

Julbo is the only company in North America that serves the Category-4 eyewear market for glacier and high-altitude use. The Spectron 4 lens option for the Bivouak encompasses all needs for high-altitude, glacier expeditions. This lens blocks 95-percent of visible light and incorporates Julbo’s Flash and Anti-Glare treatments for additional protection.

$190.00 MSRP with Camel lens technology.

$160.00 MSRP with Zebra lens technology.

$120.00 MSRP with Spectron 4 lenses.

Please stop by Julbo’s booth, number 5044 at the 2009 Outdoor Retailer Winter Market.

Also, please visit the Julbo Social Media Release webpage for additional news.

For additional information on Julbo eyewear, visit Julbo’s website or call 800.651.0833. For media inquiries, please contact Verde PR at 970.259.3555.

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