KAYLAND PROMOTES THE POWER OF WOMEN BY SPONSORING CHICKS WITH PICKS

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KAYLAND PROMOTES THE POWER OF WOMEN BY SPONSORING CHICKS WITH PICKS

HAMPTON, NH, November 19, 2007 – Kayland, an Italian manufacturer of high performance mountaineering, backpacking, hiking and multi-sport footwear announces its sponsorship of Chicks with Picks, a women’s ice climbing instruction group that promotes self reliance while helping women in need find safe shelter.

www.kayland.com

www.chickswithpicks.net

The theme of all Chicks with Picks clinics is “Women Climbing with Women for Women.” Clinic participants not only experience the thrill of learning an amazing technical skill, but also the joy of giving back by attending a fundraiser for women’s shelters after a day on the ice.

“The Chicks with Picks sponsorship allows us to give back to a small but passionate and supportive market,” said Brent Merriam, Vice President of Novation North America, Inc., the US subsidiary of Kayland’s parent company, Novation S.p.A. “The added benefit of assisting women’s shelters ‘sealed the deal’ for us.”

“Chicks with Picks appreciates Kayland’s support of our mission,” said Kim Reynolds, Head Chick. “We are committed to empowering women through the life-changing thrill of ice climbing, and, in the process, offering a better life to those in need.”

Kayland is an Italian manufacturer of high performance mountaineering, backpacking, hiking, and multi-sport footwear, with a reputation for outstanding fit and innovative materials and technology. With North American headquarters and a distribution center in the Chicago area, Kayland USA is focused on providing quality products and outstanding service to its US customers. Kayland’s Vertigo High boot won the 2007 Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design materials and/or performance. Kayland also received Rock & Ice’s Best in Gear Award for its M11 mountaineering boot. Visit Kayland at www.kayland.com

Chicks with Picks promotes self reliance by teaching technical ice climbing skills that help women become partners with their counterparts. The theme of all clinics is “Women Climbing with Women for Women.” Chicks with Picks takes the step of women’s empowerment one step further by raising money for women’s shelters. To learn more visit www.chickswithpicks.net