La Sportiva and Grassroots Outdoor Alliance's "Giving Greenback$" Goes Live

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La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announces the launch of its Giving Greenback$ campaign rolling out this week at select Grassroots Outdoor Alliance retailers across the United States. For each pair of La Sportiva Hiking, Mountain Running® and Approach shoes sold, La Sportiva will donate a $1 to one of three charitable organizations: the Carbon Fund, The Conservation Alliance and Global Water.“By partnering with us on Giving Greenback$, Grassroots Outdoor Alliance retailers will provide their customers with a chance to make a difference today,” says Laura Fryer, La Sportiva N.A.’s Marketing Manager. “Greenback$ is a turn key initiative for our partners. We designed the program to help retailers stand out from their competition, grow their business and spur their consumer base to play a part in positive change, one dollar at a time.”La Sportiva is supporting this week’s launch with a dedicated advertising campaign, in-shop retail Greenback$ clinics, shelf talkers, an eco-friendly array of marketing collateral and a designated website (www.givinggreenbacks.com) providing information about the program. As an incentive for the program, two beach cruisers will be awarded to the shop and shop employee who donates the most dollars through the sale of La Sportiva Hiking, Mountain Running® and Approach shoes. Prizes will be awarded 8/15/09.La Sportiva’s “Giving Greenback$” campaign is a partnership with participating retailers from the Grassroots Outdoor Alliance (GOA), a group which unites independent outdoor retailers and promotes the experience of outdoor enthusiasts across the United States. Supporting partners of the Greenback$ program include such specialty retailers as Wilson’s Eastside Sports (CA), The Summit Hut (AZ), Skinny Skis (WY), Summit Canyon Mountaineering (CO), Wilderness Sports (CO), Pack Rat Outdoor Center (AR), Midwest Mountaineering (MN), Black Creek (FL), River Sports Outfitters (TN), Rock Creek Outfitters (TN), Great Outdoor Provision Co. (NC), Northern Lights Trading Co. (MT), Travel Country Outdoors (FL), Idaho Mountain Touring (ID), The Benchmark Outfitters (OH), Phillip Gall's Outdoor and Ski (KY) and The Base Camp (MT).

About La Sportiva:With over 80 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market. For more information on La Sportiva visit www.sportiva.com or check out the new online interactive community, La Sportiva LIVE, at: sportiva.com/live.