Boulder, Colo. April 22, 2008 If you were ever wondering how to get hundreds of climbers to sit still in a dark room for hours, here’s the answer The REEL ROCK Film Tour. Now in its third season and with 100 or more screenings of the world's best climbing films, REEL Rock is becoming one of the most prominent social events for local climbing communities across the country.This year, La Sportiva will be involved with the REEL ROCK Film Tour on many levels, ranging from marketing and sponsorship support to athlete involvement. Several La Sportiva athletes were featured in the films slated for viewing including Jason Kehl, Alex Honnold, Micah Dash and Daniel Woods. In addition, there will be a separate film on Tommy Caldwell and Beth Rodden rafting through The Grand Canyon, searching for adventurous first ascents in Grand Canyon Walls by Josh Lowell and Peter Mortimer“The Reel Rock Films are first class action footage and with La Sportiva so integrated into the climbing community, we didn’t think twice about supporting the tour,” said Laura Fryer, marketing manager for La Sportiva North America. “We have so many athletes from Team La Sportiva featured in the films and so many loyal fans of La Sportiva in the audience, we knew we had to support the tour in a big way.”While the REEL ROCK Film Tour was built around one feature length movie last year, this year it will have more variety with clips from several movies, including Sender Films’ new title, The Sharp End, and Big Up Productions’ new volume in the Dosage series, Dosage 5.In addition to the film tour, the first ever REEL ROCK Filmmaking Competition is underway and accepting submissions of short films (three minutes max) in two categories: Action/Adventure, and Humor/Spoof, through July 15. The REEL ROCK tour will kick off Sept. 10, 2008 at the Boulder Theatre in Boulder, Colo.ABOUT LA SPORTIVACelebrating their 80th anniversary, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance mountain footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market. For more information on La Sportiva visit www.sportiva.com or check us out on Facebook.