VISTA, Calif. – April 25, 2008 – prAna, a leading outdoor and active lifestyle apparel manufacturer, today announced that Steph Davis will join their team of sponsored athletes. Recognized as one of the world’s most accomplished female climbers, Davis will ink a 3-year contract with prAna and serve as a brand ambassador to the climbing community.
 
“Steph embodies the adventure, grace and power that live in every prAna product,” says Beaver Theodosakis, president and founder of prAna. “As a prAna athlete, Steph will project our message to a larger audience and lend her climbing expertise to our product development team, helping to continually innovate and energize prAna women’s collection.”
 
A veteran climber with experience all over the map, Davis has made first ascents of major peaks in Pakistan, Patagonia, Kyrgyzstan and Baffin Island—in big wall, solo, free and alpine style. Davis commands the rock as an individual leader, making many ascents by working routes alone. She also enjoys BASE-jumping, skydiving, and wingsuit flying with her husband, fellow climber and prAna athlete Dean Potter.

"I am very excited to join the prAna team,” says Davis. “The company is dedicated to staying ahead of the pack and connecting with the climbing community on a very authentic level.  I hope to inspire climbers to connect with nature and each other, take risks and live the wild life—and have fun, of course!” 

About prAna
With deep roots in rock climbing and yoga, prAna manufactures and markets performance and active lifestyle apparel for men and women. prAna’s design signature blends contemporary style with technical features and is grounded in ideals of sustainability. prAna is an industry leader in reducing environmental impact, through their Natural Power initiative—a program dedicated to supporting wind power. www.prana.com

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