SANUK ADDS SIERRA BLAIR-COYLE TO THE TEAM

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SANUK ADDS SIERRA BLAIR-COYLE TO THE TEAM

January 11, 2010 - Irvine - Sanuk, the original Not-A-Shoe, discovers Sierra Blair-Coyle climbing up Mount Olympus. On a recent trip to visit long time college friend Zeus, Sanuk watched in awe as Sierra became the first “human” to reach the top of Mount Olympus. Sanuk knew right then she was joining the team. “It was amazing to see this girl just climbing her way up there,” exclaimed Sanuk. Adding, “Zeus basically fell over. I mean, there we were half way through a game of interplanetary discus, I had just hit him with a awesome double lighting bolt, when the beautiful Sierra Blair-Coyle just climbed right by.” According to Zeus, it’s the first time a mere mortal had made their way all the up there. He chuckled: “That’s some amazing climbing to get up there; she’s the first. There was one time, however, when a centaur came up here on its own, got loose, and started knocking over vases and columns. It was pretty funny; I guess you had to be there!” Hailing from Scottsdale, Arizona, Sierra has been taking the climbing world by storm. The two time Junior National Speed Champion has hit the professional circuit and continued to climb the ranks. Get it!? “Climb” the “climbing ranks”…Zing! When asked about her new comfortable feet, Sierra smiled, fist pumped, and shouted, “Yesssss!” Founded by a Southern Californian smile, Sanuk provides creatively inspired yet distinctively designed footwear products for the global outdoor community. Taking its name from the Thai word for fun, Sanuk strives to make innovative products that are as much about funk as they are about function. Honored with the SIMA 2007 Footwear Product, Sanuk’s Sidewalk Surfers are known as "Not-A-Shoe" for their comfort and patented sandal construction. Sanuk continues to dance with a broad spectrum of premier superheroes, including spider-man Chris Sharma and singing dolphin Donavan Frankenreiter. Sanuk products are now smiling in over 50 countries worldwide. For more information about Sanuk, interested parties can contact Bron Heussenstamm at 64 Fairbanks, Irvine, CA 92618; Phone: 949.707.2300; Email: Bron@Sanuk.com www.sanuk.comSmile… Pass it on…