Skram Media Announces Landmark Eco-Film Project

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New York, NY and Ventura, CA, October 5th, 2007 — Skram Media, publisher of Climbing and Urban Climber magazines, today announced a landmark partnership with filmmaker Brian Solano to develop a series of multi-media events around Solano’s upcoming eco-pic Spray.

Spray, the first eco-climbing film of its type shot entirely in high-definition, will document some of the world’s strongest climbers on an eco-expedition through California. They will explore the coast searching for new crags, while learning about the access issues affecting the area.

A feature article on ‘The Making of’ Spray will be featured in an issue of Urban Climber Magazine later this year, coming to life with exclusive behind the scenes footage broadcast on UCTV (www.ucmag.tv). Prior to the release of the feature length film in December, a specially produced Spray trailer will also be premiered on UCTV.

Film-maker Brian Solano accompanied by Chris Lindner and Joe Kinder, will travel along the northern coast of California climbing world-class routes and boulder problems. Throughout their journey, they will also seek out new, undeveloped cliffs. The film will take place along the Pacific Ocean and within the Redwood forest, a reminder of the fragile arena our sport takes place in. Smartwool and Timberland have also signed on as supporting sponsors, excited to work with Urban Climber to take leadership in sustainable thinking.

“Spray will not only attempt to showcase several of the finest athletes currently participating in the sport of rock climbing, but it also will capture the eco-lifestyle that’s essential to the sports longevity.” film-maker Solano stated. “As well, the film will convey a strong message about the fact that rock climbing is one of the most enjoyable outdoor activities no matter what your skill level,” he added. “The mission of this project is to motivate and inspire climbers and outdoor enthusiasts worldwide, while educating them about the access issues that threaten our crags.”

Joe Iurato, Urban Climber Magazine’s Editor in Chief, commented, “I am fanatical about placing sustainability and exploration on the same documented plane as the act of climbing itself. Tell me that climbers are going to go on a road trip through California, to discover and learn together, to seek and develop new boulder problems - all while pursuing an eco-mission - I’m in.”

"I'm really excited about working with Urban Climber Magazine on this film", commented Solano. "My vision is much like that of Urban Climber, fresh, innovative, and cutting edge, while staying grounded to the roots of the sport.”

"One of our goals at Urban Climber Magazine is to bring the sport of climbing to life in groundbreaking ways, and it's inspiring to work with a talented young film-maker like Brian who takes that approach with each of his projects," said Skram Media’s Founder & CEO Mark Crowther. "Spray will have some rich imagery and an important message,” he added.

About BS ProductionsBrian Solano founded BS Productions in 2003. Located in Boulder, Colorado and Ventura, California, Solano produces commercial and editorial film and photography for the outdoor industry. His work offers a fresh outlook on the action sports that we all love, while capturing the personalities and destinations that make our sports special. To date, Solano has produced three feature films. His latest film, Karma, was a story of a bouldering adventure to the Khumbu region Nepal. While shooting the film, they teamed up with a group of child porters to show how climbing can make an impact on the lives of people from two completely different backgrounds. Solano is an active Access Fund member and is continually incorporating their message into his work. Check it out at www.BrianSolano.com.

About Skram MediaSkram Media is the leading independently owned and operated consumer-publishing company serving the passions and interests of climbers of all ages, interests and pursuits through special interest magazines and related multi-media projects and events. Climbing is the journal of record for climbers worldwide, and together with its website Climbing.com reaches more climbers than any other climbing magazine. Urban Climber is the leading youth climbing magazine, and its companion website UCTV is the leading destination on the Internet for climbing video entertainment. Combined, Climbing and Urban Climber deliver the largest audience of any climbing media combination. For more: skrammedia.com.