Skram Media Magazines Partner with Outdoor Retailer

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New York, NY — December 9, 2009 — Skram Media's Climbing and Urban Climber magazines, the market leaders in the rock-climbing category, announced today a partnership with Outdoor Retailer, the world's premier outdoor lifestyle trade shows. Beginning with the November issues, copies of Climbing Magazine will be individually mailed to all attendees of Outdoor Retailer, and copies of Urban Climber will be mailed to all Outdoor Retailer registered owner-operators of climbing gyms, retail stores and recreation centers.

“This program is creative and delivers real value to potential attendees of OR,” said Kenji Haroutunian, Outdoor Retailer Show Director. “Climbing Magazine will be helping us connect on a regular basis with all the key buyers, decisions makers and influencers, and Urban Climber Magazine will help us connect with the new and rapidly growing segment of buyers from climbing gyms and recreational centers,” Haroutunian added.

"It's a perfect partnership," said Skram Media publisher Mark Crowther. "Climbing has been the most read climbing magazine since 1970, and Urban Climber defined a new segment of gym-bred climbers when the magazine launched in 2004. Joining with Outdoor Retailer on this partnership emboldens the commitment of both magazines to the demographics and markets they serve."

Published ten times per year, Climbing Magazine is the most read climbing magazine in North America. Urban Climber Magazine, published nine times a year, is the leading youth-focused climbing magazine.

About Outdoor RetailerOutdoor Retailer, produced by Nielsen Business Media's Sports Group, is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Currently in its 26th successful year, OR gathers approximately 40,000 attendees on a semi-annual basis for both Fall/Winter/Holiday and Spring/Summer markets. The Nielsen Business Media Sports Group, which includes the Outdoor Retailer, Interbike, Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is headquartered in San Juan Capistrano, Calif. Nielsen Business Media is part of The Nielsen Company, a global information and media company. For more information, please visit: www.nielsen.com.

About Skram MediaSkram Media leads the industry by providing a portfolio of highly read multiplatform outdoor editorial products, including Climbing Magazine, Climbing.com, Urban Climber Magazine, UrbanClimberMag.com, MyUCTV.com, Mountain Gazette, and MountainGazette.com. The portfolio provides synergy between print and digital properties, reaching over 330,000 readers monthly and many more online. With the acquisition of Mountain Gazette in 2008, Skram Media provides advertisers the opportunity to reach the full spectrum of outdoor enthusiasts. For more information, please visit: www.skrammedia.com.