(November 2, 2007 — Carbondale, Colo.) Zensah®, a company that produces seamless, antibacterial performance sports apparel, joins the fight against ovarian cancer by donating 10 percent of the proceeds from the sale of its teal women’s beanie and teal women’s arm sleeves to the HERA Women’s Cancer Foundation. Both products are available immediately at www.zensah.com and select outdoor retailers. The company’s founder and CEO Ze’ev Feig, 34, lost his mother to ovarian cancer in 1995. She was only 47 years old. The Zensah® arm sleeve is the only arm sleeve that is anti-bacterial, and it’s created by a special knitting process that makes it ergonomic. As an all-weather piece that retails for $29.99, Zensah® arm sleeves can stand up to the toughest running or cycling weather conditions. The Zensah® beanie, which retails at $19.99, keeps sweat out of the eyes in the summer and keeps you warm during winter training sessions. “Our philosophy is that all athletes are without limits, both on and off the road, rock or playing field. Partnering with HERA enables us and the people who use our products to be a part of finding a solution to ovarian cancer,” says Ze’ev Feig. “So a person who’s a passionate athlete, be it recreational or pro, has a chance to use her sport for more than its physical challenge. They can also improve the life of another human being,” he says.
About ZensahIn Italian, “senza” means “to be without” and Zensah® takes this inspiration and translates it into technology for athletes by producing seamless apparel. Authentic athletes seek function, not fashion. Zensah® is dedicated to developing functional sportswear based on innovative technology. Zensah® was created to help athletes at all levels improve performance by developing technical sportswear with the use of cutting-edge technology. Zensah’s® revolutionary seamless design consists of an ultra-breathable, moisture-wicking fabric that draws sweat away from the body, allowing the garment and athlete to stay cool, dry and light. Zensah®, the pioneer of seamless sports apparel, has created an innovative seamless garment designed as a true second-skin, providing the athlete greater performance, comfort and mobility. These two symbiotic components create a groundbreaking product and enhance athletic performance in training and competition. For more information visit www.zensah.com
About the HERA FoundationThe HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick, please call 970.948.7360.