$247 (as tested, varies with material); wildthingsgear.com
“That was fun!” said one tester after designing his own jacket from colors to materials to fill. “And the jacket has proven to be a bombproof performer, too.” Wild Things lets you select from a range of features and fabrics at a competitive price, with a 14-day delivery turnaround. Our tester chose a 70-denier Epic Praetorian shell for durability, Polartec Power Stretch side panels for ventilation, and a PrimaLoft Sport 2 fill for midweight versatility. You can also choose the color of every component (even the logo), pocket configuration, and personal ID. Ours says “Climbing Mag,” naturally.