American Mountain Guides Association presents 2008 Industry Award to The North Face

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.

Salt Lake City, Utah – The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, is the 2008 recipient of the American Mountain Guides Association’s (AMGA) Industry Award. AMGA Executive Director Betsy Novak will present the award to The North Face at this year’s Summer Market Outdoor Retailer Show.

The Industry Award is presented annually to an outdoor company that has shown outstanding support through scholarships, products, and sponsorships of professional mountain guides. The North Face has partnered with the AMGA to provide educational support for the past twelve years and became a Diamond Partner in 2004. The North Face is the official sponsor of all AMGA Alpine Guide Certification exams, helping to reduce tuition costs. The North Face provides one full tuition scholarship each year for an AMGA Alpine Guide course or exam. This scholarship provides financial support for mountain guides seeking training and certification in the United States.

“It is a great honor to present this award to The North Face for their significant and ongoing support of professional mountain guides in the United States. This award is a small token of our appreciation to The North Face for their exceptional and long-term partnership with the American Mountain Guides Association.” said Betsy Novak, Executive Director of the AMGA.

About the AMGAThe American Mountain Guide’s Association (AMGA) is the premier source for training, credentials, and services for professional mountain guides and climbing instructors in the United States. The AMGA is the sole US representative of the International Federation of Mountain Guides Association (IFMGA). For more information please visit

About The North FaceThe The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. For more information please visit

Film: How Matt Cornell Free Soloed One of America’s Classic Hard Mixed Routes

"The Nutcracker" explores the mental challenges of solo climbing and the tactics Cornell used to help him send the route.