Beta Has a Holiday Line-up Everyone Wants to Be In
(Toronto, Ontario December 1, 2009) Up-and-coming Toronto urban athletic-wear brand Beta Clothing Designs turned up the heat this past weekend at the ONEOFAKIND Christmas Show & Sale! Beta used the opening day of the event, running November 26th to December 6that the Metro Convention Centre, as a springboard to launch its exciting fall/winter 2009 collection of award winning performance fashion for men and women. Beta Clothing was also pleased to have been selected to showcase its new styles as a part of the ONEOFAKIND Fashion Show taking place this past Saturday November 28th and this upcoming Saturday December 4th at 1:30 pm.
Located in Booth: K-53, Beta Clothing Designs offers shoppers a complete selection of its new athletic-wear for urban athletes in the widest array of vibrant colours and eye-popping graphics the brand has ever produced. Each piece in this season’s collection is also made exclusively from sustainable and eco-friendly, materials and is designed and manufactured in Canada in the Greater Toronto Area.
For MenThe ‘Express’ Long Sleeve Pullover ($55 + tax): Offering clean lines and a unique style, the Express defines casual sophistication. With its original artwork, open placket detailing and Mandarin style collar, the Express can dress up any outfit whether you are just leaving the office or the gym. Throw it over even your most basic T-shirt, dress it up or down, the Express never looks out of place and always gets noticed. An exquisite bamboo fiber blend makes this top look great and offers a softness people will want to touch. Its natural moisture wicking and breathability will keep you cool and dry while the antibacterial properties will keep you odor free. The Express is flat lock stitched for low bulk and a chafe free feel and is pre shrunk to maintain its size and shape over time.
The ‘Stimulus’ T-Shirt ($29.50 + tax): The best fitting Beta t-shirt ever, the Stimulus is a must-have for every man’s wardrobe. With its sporty, raglan style cut and a semi fitted silhouette, the Stimulus is designed to impress. Crafted in a signature bamboo fiber blend this t-shirt offers a great feel with fantastic functionality taking advantage of the fabric’s naturally moisture wicking, breathable and (best of all) antibacterial properties., Keeping you fresh the whole day long. The Stimulus is a great addition to your gym bag, or paired with your favorite denim. To top it off,Beta’s newest artwork adorns the back of each tee produced in our largest colour selection to date which means a you can have a shirt to fit every vibe. The Stimulus is flat lock stitched for low bulk and a chafe free feel and is pre shrunk to maintain its size and shape over time.
For WomenThe ‘Curve’ Long Sleeve Pullover ($50 + tax): A relaxed fitting top, the Curve is perfect for any activity whether in the early morning shade or afternoon sun. Beta’s luxurious bamboo fiber blend delivers a tremendously soft and supple feel that still offers natural moisture wicking, breathability and anti-bacterial properties. A fashionable scooped neck and extra long body allow for great layering opportunities, while the technical thumbholes offer just enough functionality. Our new ‘raindrops’ graphic enhances the gentle nature of this piece, with both low and high contrast colours to suit any personality. The Curve has been preshrunk to ensure that it will maintain its size and shape over time.
The ‘Contour’ Pant ($85 + tax): The Contour is a casual pant with a slimmer leg design, perfect for activities like climbing, bouldering and dance where footwork visibility is a necessity. Our super soft, bamboo french terry fabric offers just the right amount of weight without feeling too bulky and offers moisture wicking, breathability and anti-bacterial properties, naturally. Two great front pockets make the Contour that much more practical when out and about, while the no-tie waist band keeps things simple. Flat lock stitching throughout ensures a chafe resistant feel and the Contour has been preshrunk to maintain its size and shape over time.
Beyond Everything Tried AlreadyBeta Clothing Designs was established in 2001 by David Smith, an avid rock climber and OCAD graduate of Industrial Design. His passion for rock climbing and his social conscience fused with his love of clothing design and Beta was born. The brand’s mission is to provide individuals with active lifestyles uncompromisingly stylish clothes with a social conscience at an affordable price.
The “Beta” in Beta Clothing Designs is derived from a climbing term that describes the information given to a climber to help them successfully climb a route. “Beta” helps climbers attain new heights and the concept inspired Beta Clothing to push past traditional views of what athletic apparel can aspire to, and create a company, a clothing line, and a brand that are truly beyond everything tried already.
View images of the new collection on Flickr at:http://www.flickr.com/photos/betaclothing/sets/72157622763275387/
For more information, check us out on the web at www.betaclothing.ca