Brunton signs Pale Morning Media as Agency of Record


RIVERTON, WYOMING – Brunton has signed Pale Morning Media LLC as their public relations agency of record, effective January 1, 2010. Headquartered in Riverton, WY at the foot of the Wind River Mountains, Brunton has been designing and manufacturing industry-leading camping, hunting, and navigational equipment for outdoor enthusiasts since 1894. “Brunton enjoys a strong following across several different outdoor markets, including camping, backpacking, hunting, and boating,” said John Smithbaker, president of Brunton. “Pale Morning Media’s experience within these markets and beyond will be an asset to the brand. We’re looking forward to working with them.” Offering stoves, camp accessories, binoculars, scopes, compasses and portable power equipment, Brunton has the gear to compliment any outdoor lifestyle, from professional to recreational use and everything in between. “We’ve been fans of Brunton for years, and we’re looking forward to working with them and their extensive lines of quality outdoor equipment,” said Drew Simmons, president of Pale Morning Media. “Their commitment to excellence across several outdoor categories is inspirational and we’re excited about the partnership.” Brunton will join Pale Morning Media’s client roster, including Woolrich, Kelty, Sierra Designs, Ahnu Footwear, Simms Fishing Products, Primus camp stoves, Aquapac, GoMotion, the Northeast Regional Center of the National Wildlife Federation, Gibbon Slacklines, Origo Watches and Heidiskis. Pale Morning Media will be representing Brunton at the upcoming Outdoor Retailer Trade Show in Salt Lake City from January 21-24. For media inquires, please contact Scott Kaier at About Pale Morning Media:Pale Morning Media is a public relations and creative communications agency specializing in the outdoor world. Founded in 2001, Pale Morning Media blends custom strategies and spotlight tactics to achieve a single, simple goal: telling their clients’ stories in the best possible light. Blending an Eastern location with a Western perspective, Pale Morning Media is based in the Mad River Valley of Vermont, with a satellite office in Portland, Maine.About Brunton:With the creation of the company’s first compass in 1894, Brunton set the standard for quality and usability in outdoor equipment. Today, Brunton designs and manufactures a diverse line of stoves, camping equipment, headlamps, portable power, compasses, optics and navigational instruments. Brunton is headquartered at the foot of the Wind River Mountains in Riverton, Wyoming and can be found online at