Climbing Magazine names long-time climber and industry insider as Advertising Director


Carbondale, Colorado: Climbing Magazine is pleased to announce the promotion of Greg Williams to Advertising Director. As Climbing’s Advertising Manager since June 2002, a dedicated climber for 16 years and the former owner of the Philadelphia Rock Gym, one of the country’s most successful indoor climbing gyms, Williams’ brings a unique perspective to his new role. He knows the sport and business from the level of enthusiast to industry analyst.“Greg is a superb person to have in such a crucial role within our organization,” says Publisher John Viehman. “He knows our industry and the challenges our advertisers face from several perspectives and can help our clients get the most out of their advertising budgets. Within Climbing, Greg fits right in; he has unflagging enthusiasm for climbing.”“Having a climber of Greg’s caliber and enthusiasm level in the Advertising Director role is unprecedented in Climbing’s history,” notes Editor Jeff Achey. “I think it is indicative of the way our whole organization is moving lately. We have more super-dedicated and experienced climbers in the trenches than ever and it reinforces our dedication to our mission to be the authoritative source of climbing information, news and inspiration in the world.”“I am excited and honored to have the opportunity to direct Climbing’s advertising sales effort and team,” states Williams. “My goal is to help Climbing’s advertising partners achieve their marketing objectives through our unmatched combination of print, event and online avenues.”About CLIMBING MagazineCLIMBING Magazine is the world’s leading publication on climbing and mountaineering, setting the standard through content and design innovation while maintaining close ties to the rich tradition of the sport. Climbing encourages, supports, and engages in activities that preserve the climbing environment and educate the climbing community about conservation and safety. Climbing is the only publication in its category with circulation verified by the Audit Bureau of Circulation (ABC). For more information on CLIMBING Magazine, contact Scott Leonard at