WICHITA, Kan. (July 20, 2009) - What happens when corporate executives trade their wingtips for trail-running shoes and take on a 100-mile ultramarathon for charity? Find out on Facebook and Twitter. Fans and followers of The Coleman Company can keep up with Scott Henrikson, Senior Vice President Americas Sales, and Martin E. Franklin, Chairman and CEO of parent company Jarden Corp., in their monster run to raise money and awareness for Camp Mak-A-Dream, a special camp for children, young adults and families affected by cancer. Henrikson and Franklin will represent Coleman and Camp Mak-A-Dream in the Leadville (Colo.) 100 Trail Ultramarathon, August 22-23. The event features a 100-mile course ranging from 9,200 to 12,620 feet in elevation. The run must be completed within 30 hours. Typically, less than half the entrants do so. Coleman recently launched a charitable campaign to benefit Camp Mak-A-Dream, operated by the nonprofit Children‚s Oncology Camp Foundation. The camp, near Missoula, Mont., is a medically supervised, cost-free experience where hiking, horseback riding, fishing, archery, swimming, making s‚mores around the campfire, gazing up at the stars˜all the things that healthy kids do at normal camps˜offers life-changing escapes from cancer. "It‚s a wonderful facility and cause that will motivate anyone who spends time outdoors and really understands the uplifting power of connecting with nature," said Henrikson. With those special young campers˜as well as his own family members affected by cancer˜in mind, Henrikson has begun training for the 100-miler in Leadville. An accomplished triathlete and ultra runner, he‚s in familiar territory. Henrikson has competed in 25 marathons, 6 ultramarathons and 2 Ironman events. "I train all the time but there are some things I‚m doing especially to prepare for Leadville," said Henrikson. "I have increased my running from 45 miles to 60 miles per week. I ran the Western States 100 in Squaw Valley in late June. I finished 100 miles, but it was more like a 60-mile run followed by a 40-mile hike! I‚m planning a 50-mile training run in Leadville in late July, about a month before the big event for Camp Mak-A-Dream." Franklin also is no stranger to distance running and Ironman competitions. In 2007, he finished the 135-mile Badwater Ultramarathon from Death Valley to Mt. Whitney, Calif. His time: 41 hours, 29 minutes. A committed philanthropist, Franklin used the experience to raise over $440,000 for Wounded Warrior Project. He was recognized by Runners World magazine for the accomplishment. Franklin said, "Like Scott, my family also has a history with cancer, which helps me relate to the experiences of those families who need what Camp Mak-A-Dream delivers. It also brings even greater focus to my training for Leadville. I'm proud that Scott and I share this unique platform to help make a difference for kids and families affected by cancer." About 8,600 kids age 14 and under will be diagnosed this year with the disease. Henrikson said Coleman‚s goal is ensuring that Camp Mak-A-Dream can accommodate as many of these youngsters and their families as possible. To follow Henrikson and Franklin in their training and preparation, as well as through the Leadville race itself, visit The Coleman Company‚s pages on Facebook and Twitter. For links to these pages, athlete bios and details including gifting information for Camp Mak-A-Dream, visit www.coleman.com/campdream.ABOUT COLEMANAs an international leader in the innovation and marketing of outdoor products, The Coleman Company Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company‚s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman® and Exponent® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com. Consumers can call 800-835-3278 or e-mail email@example.com for general information or for Coleman and Exponent products. For all other brands, call 800-328-3208 or e-mail firstname.lastname@example.org. Note to Media: News releases and images are available upon request or can be downloaded at www.coleman.com/newsroom.ABOUT JARDENJarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain˙; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.