Fashion Brand Sells the World's Most Expensive Nuts

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The Medium Industrial Keychain by Off-White costs $219 and includes three yes-for-climbing Kong Chocks.

The Medium Industrial Keychain by Off-White costs $219 and includes three yes-for-climbing Kong Chocks.

Next time a hiker asks you about all those jingly things hanging from your harness, say that they're weighted charms.

Earlier this season, we saw Silent Partner prices skyrocket after the solo self-belay device went out of production. Now another piece of climbing gear is seeing an insane markup for a different reason: fashion. The trad pro in the above photo will cost you $219. Italian brand Off-White produces the "Medium Industrial Keychain," which is sold on endclothing.com. According to the product description, "Continuing to champion industrial pieces, Off-White deliver contemporary style with this metal keychain. Crafted in Italy with a secure clasp fastening, the decorative accessory has been built with wire hangings, accented with small weighted charms, and branded with the Off-White logo. Realized in a multitude of different colors, this keychain is set to house your keys in style." The page lists the product's features:

  • Metal Construction
  • Carabiner Clasp
  • Wire Hangings
  • Weighted Charms
  • Made in Italy

Astute readers will notice that the "charms" are, in fact, Chocks produced by the Italian climbing brand Kong. So they are made in Italy. The $219 keychain includes #1, 4, and 6 Kong Chocks, some swaged wire, a shackle, and a not-for-climbing carabiner. Oddly, a smaller, more-useful model (below) includes four Kong Chocks without the extraneous wire for $199.

The Small Industrial Keychain includes an additional Kong Chock, but less fashion therefor it is cheaper.

The Small Industrial Keychain includes an additional Kong Chock, but less fashion therefor it is cheaper.

For reference, Backcountry.com lists a full set of Kong Chocks (#1-11) for $134, but as of press time they are on sale for $87.

Off-White is an Italian brand that calls themselves, "a fashion label rooted in current culture at a taste-level particular to now." I don't know what that means, but I'll sell you my DMM Wallnuts for half of what they charging. They've been used to give them that authentic, gouged-aluminum look. Actually, I take it back. Mine cost double: $100 per nut. 

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