Gear Shop Turns to Social Media After $1,000 Boots Stolen


4/26/13 - The Neptune Mountaineering gear shop in Boulder has appealed to the social media community for help after a man walked out of the store with a pair of boots without paying for them.

The shop released security footage on its Facebook page of a man wearing a pair of La Sportiva Olympus Mons Evo boots (size 44.5), who walked up to the front counter to pay cash for a Clif Shot Blok, and then walked out of the store. The boots are made for climbing 8,000-meter peaks, and retail for almost $1,000. Neptune is offering a $300 gift certificate to anyone with accurate information regarding the man.

Neptune's general manager, James Fulton, called the police to report the incident, and then posted the note and video on Facebook in hopes of collecting leads and information from the community. The REI in Denver revealed that they had experienced a similar theft the day before, when a man walked out with a pair of La Sportiva Nepal Evo boots (size 44) that retail for $510.


The community responded in large to the post, with about 300 Facebook "shares" and more than 100 comments, as of Friday afternoon.

Date of theft: April 25, 2013

Sources: Facebook,