Boulder, Colorado October 27, 2009 – GoLite, the premier manufacturer of high performance apparel and equipment that’s light on the planet, launched a contest in September to find four everyday outdoor athletes to be featured on its interactive new website and in the company’s marketing communications. The contest was designed to identify real people who embody GoLite’s values of innovate, sustain and inspire. The company is excited to announce the newest GoLite Active-ists™, along with their respective "Therefore I GoLite" taglines: • Craig Fleming, State College, PA – I blaze trails with and for others. Therefore I GoLite • Taylor Bischoff, Denver, CO – I tell stress to take a hike. Therefore I GoLite • Rick Guthke, Boulder, CO – I travel to wild areas of the world. Therefore I GoLite • Amy McCarthy, Teton Village, WY – I subscribe to simplicity. Therefore I GoLite Each of these deserving new GoLite Active-ists™ will have their pictures and impassioned stories peppered across GoLite’s new website featuring an interactive homepage with pictures and stories about outdoor athletes and their passion for the trail, living sustainable lives and inspiring others to experience the outdoors. People can also follow the new Active-ist™ journeys and latest updates on GoLite’s Facebook page.About GoLiteFounded in 1998, GoLite is the premier global manufacturer of lightweight, innovative and sustainable apparel and equipment designed specifically for outdoor athletes. GoLite is dedicated to transforming the outdoor athlete’s trail experience by designing and developing simple, beautiful high performance gear that lets people experience nature more with less. Driven by a philosophy of sustainability, GoLite is striving to be a 100% “carbon neutral,” zero waste company that uses a majority of environmentally preferred materials and zero restricted substances in its products by 2010. GoLite operates in 23 countries worldwide. For more information, visit www.golite.com or call 888-5-GOLITE.