(November 7, 2007 — Carbondale, Colo.) The latest addition to Mad Rock’s gear line is the HERA Pad, a bouldering crashpad that does more than cushion a rock climber’s fall—it also helps save women’s lives. The new HERA Pad, designed with softer foam to make the pad lighter and have a better bounce for female climbers, is aiding in the fight against ovarian cancer. Mad Rock is donating $10.00 from the sale of each HERA Pad to the HERA Women’s Cancer Foundation. The crashpad is screened with both the HERA Foundation and Climb4Life logos and retails for $139.95. The pad is available beginning Dec. 1 at REI stores and at www.madrockclimbing.com.“Mad Rock wanted to create a product that would not only generate funding for HERA but that would increase awareness of ovarian cancer,” says Mad Rock’s regional sales director Deanna Quesada who conceptualized the pad earlier this year. “HERA functions like a crashpad for women’s health by educating women about gynecological cancers and funding research. Our hope is that together, HERA and Mad Rock can help to catch and save women from the peril of ovarian cancer.”“When Mad Rock presented a mock-up of the bouldering pad at the summer Outdoor Retailer, it was obvious everyone around the table was having a similar vision: Joe’s Valley, Hueco Tanks or the Happy Boulders covered with HERA Pads,” explains Hilary Silberman, HERA’s administrative director. “This is the type of product that gets people talking and that in turn raises awareness, which ultimately begins the process of saving lives. Mad Rock’s commitment to both HERA and women’s health is something to be admired.” About MadRock MadRock is a family owned business established in 2004 that’s based in Santa Fe Springs, CA. As a company, MadRock is constantly working hard to meet consumer demands while maintaining the high quality and innovative products that have put them on the map and in the packs of climbers around the world.MadRock’s growth includes its commitment to the climbing community. From the 150+ member Mad Squad climbing team to participation in climbing on all levels, MadRock believes in supporting grass roots events and international climbing festivals; MadRock is crazy about climbing!About the HERA FoundationThe HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick, please call 970.948.7360.