Meet Alex Honnold at HERA Foundation's Booth During Outdoor Retailer


CARBONDALE, COLO. (January 14, 2009) Professional climber Alex Honnold has been making headlines in the climbing media. At 23 years old, Honnold has a tick-list of accomplishments that include soloing the Regular Northwest Face on Half Dome in Yosemite Valley (VI 5.12a, 23 pitches), in 2 hours 50 minutes and soling Moonlight Buttress (V 12d, 1200feet) in Zion National Park. Both ascents took place in 2008. In 2007, Honnold free-soloed Astroman, (5.11c, 10 pitches) and the Rostrum (5.11c, 8 pitches), also in Yosemite, on the same day. Attendees at Winter Outdoor Retailer will have a chance to meet Honnold at the HERA Women Cancer Foundation’s booth # 32050A on Thursday, January 22 where he will be signing posters from 2:30 p.m. to 3:00 p.m. According to Climbing Magazine, Honnold is likely the third person to free-solo Astroman, after Peter Croft and Dean Potter. Croft was the first person to solo both Astroman and the Rostrum in a day, in 1987. Honnold also led a one-day free ascent of Freerider (5.12d, 37 pitches) on El Capitan. HERA partners Black Diamond Climbing Equipment, The North Face and La Sportiva sponsor Honnold. Special events at the HERA booth also include appearances and poster signings by professional athletes including: Beth Rodden Friday, January 23 10:30 a.m – 11:00 a.m. Lisa Rands Friday, January 23 2:30 p.m. – 3:00 p.m.Emily Harrington Saturday, January 24 11:30 a.m. – Noon Tonya Riggs Saturday, January 24, 2:30 p.m. – 3:00 p.m. People can also High-Five HERA by purchasing a subscription to Women’s Adventure Magazine; for each subscription purchased through the HERA promotion, the magazine will give $5 back to the non-profit. HERA will also host Huck for HERA with Lindner and Kinder, a dyno contest at the Rock and Ice booth/climbing wall on Thursday, January 22, at 11:30 a.m. – Noon. Professional climbers and HERA supporters Chris Lindner and Joe Kinder will emcee the event. Participants are asked to make a donation to HERA for a chance to dyno between teal HERA holds created by Etch. HERA’s Partners in Action, including Petzl and Omega Pacific, will furnish prizes up for the winners. About HERA Partners in Action The HERA Partners in Action program enables companies to “give back” a portion of sales from a product or group of products to the HERA Women’s Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. Partners include: Bronwen, BlueWater Ropes, Etch, Evolv, Friksn, Fox River, MadRock, Omega Pacific, Petzl, Seattle Manufacturing Company and Women’s Adventure Magazine. Awareness Partners include Mountain Gear, Sterling Ropes and Stonewear. For more information contact Stephanie Forte at Forte Creative Media, 702.898.2547. HERA Climb4Life Seven Summit Sponsors Black Diamond Climbing Equipment, BlueWater Ropes, Boulder Rock Club, Climbing Magazine, Colorado Mountain School, Evolv, Exum Utah Mountain Adventures, Forte Creative Media, Fox River, Liberty Heights Fresh, MadRock Climbing, Montrail (Visionary Sponsor), Mountain Hardware, Patagonia, prAna, REI, Sea to Summit, SIGG, Stonewear Designs, The North Face, Timbuk2 Designs, Urban Climber, and Women’s Adventure Magazine. About the HERA Foundation The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, visit