prAna's Boulder Flagship Store launch a success with community gathering and fundraiser

prAna's Boulder Flagship Store launch a success with community gathering and fundraiser

Broadway & Pearl location yields robust store traffic

Boulder, Colo. – February 15, 2008. After two days of celebration with a sneak peak Tuesday night, and a morning of jovial and thoughtful competition February 13 on a sunny Pearl St. Mall with world class athletes, local outdoor non-profit leaders and community members, prAna’s Boulder Flagship store is buzzing with visitors.CLICK HERE TO VIEW PHOTOS FROM OPENING WEEKEND

“We measured success in the number of people who came to meet the three world-class athletes who we were honored to have at our opening, Paul Robinson of Boulder, Chris Sharma (who flew in from Spain), and Dean Potter of Moab, Utah. The community got involved with the opening ceremonies and I think everyone had a great time. We really appreciate the warm welcome the store is receiving,” said prAna founder, Beaver Theodosakis.

Frank Hugelmeyer, president and CEO of the Boulder-based Outdoor Industry Association (OIA) welcomed prAna to the community Tuesday evening, February 12. He indicated the breadth and depth of the outdoor industry’s reach nationally and internationally. The OIA’s economic impact study released in 2007 indicated the industry’s 8 percent influence on the national economy from buying fuel for a road trip, food for a day or weekend hike/camping trip to destination travel, gear purchases, and permits for national park visits. Colorado’s concentration of non-profit organizations were also indicated as a key influence on the local and regional economy in addition to their leadership in land management/stewardship of the public lands used for recreation by citizens.

prAna’s sneak preview evening was an opportunity for a store capacity of 250 members of Boulder’s outdoor non- profit community, international athletes, media, and yoga teachers to meet. The enthusiastic crowd on the Pearl Street Mall February 13 enjoyed coffee, yogurt and muffins as they watched Sharma, Potter and Robinson compete in teams representing the Access Fund, the Conservation Alliance, and the Outdoor Industry Foundation in three events: egg-on-a-spoon, a yoga tree pose, and a three-legged race.

“These events represent focus, breath, and collaboration. prAna’s link to many levels of our outdoor community and the health of its members is reflected in the design and product offering found in our new store on the Pearl Street Mall. The store embodies our pursuit of a sustainable lifestyle and our love of the outdoors and activities ranging from climbing to running and yoga,” said Theodosakis.

The winning team representing the Outdoor Industry Foundation earned a $1,000 cash prize benefitting OIF’s efforts against the youth obesity crisis in the U.S. The foundation’s efforts are not only to get kids more active and away from an enticing electronic culture but to appreciate the outdoors. (For more information, visit prAna’s store entrance and community area also contain a native Colorado plant growing exhibit and reclaimed wood features from Boulder created by Lyons-based Living Arts Floral, Boulder artist Kelli Clarkson, and Marc Hunter, a local designer/woodworker. Denver artist Scott Lyon created the shadow box art in the store and can be reached at 303-455-3999 or For more information on these three resources, visit or call the store at 303.449.2199.

To view a brief film on the store’s opening and morning events, visit: About prAna Living LLC With deep roots in rock climbing and yoga, prAna manufactures and markets performance and active lifestyle apparel for men and women. Now carried by dealers in 42 countries, prAna’s reach extends from yoga and climbing enthusiasts to active, healthy people who are environmentally conscious.The design signature of prAna and Scapegoat blend contemporary style with technical features and detailing and is grounded in ideals of sustainability.

prAna – Born from the Experience® with Scapegoat, technically correct; always appropriate®.