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HERA Adds New Partner in Action to Growing Program (March 7, 2008Carbondale, Colo.) Jewelry designer Bronwen Lodato’s latest design, the HERA necklace, benefits ovarian cancer research. The San Franciscobased designer, who specializes in jewelry for women who love to travel and seek adventure, is giving 15 percent of HERA necklace sales to the HERA Women’s Cancer Foundation. The necklace hangs a sterling silver or gold lotus flower just above the heart, symbolizing a woman’s strength and ability to rise from adversity. Tiny silver Bali beads on Irish linen cord form a delicate circle around the neck, while a spring-ring clasp with decorative tassels enhance the look on the back of the neck. It is available at www.bronwenonline.com in silver for $59 and gold for $72. Irish linen cords come in wheatgrass, espresso or mandarin colors. “Bronwen makes it possible for women to express their passion for travel and adventure in a way that’s both powerful and feminine,” says Stephanie Forte, founding HERA board member whose agency runs the Partners in Action program. “Her design for HERA achieves that goal while also allowing women to empower one another through the necklace’s support of the HERA Foundation.” Designer Bronwen Lodato explains that her “inspiration comes from the organic world, and in this case, that’s the beauty of a woman’s relationship with herself and other women,” she says. “When a woman feels beautiful in her jewelry, she exudes confidence. But when she can do that and knowingly make a difference in another woman’s life, then she’s also able to express one of her greatest female qualitiescompassion.” About HERA Partners in ActionThe HERA Partners in Action program enables companies to “give back” a portion of sales from a product or group of products to the HERA Women’s Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as BlueWater Ropes, www.climbingholds.com, Dare to Dream Expedition, Evolv, MadRock, Petzl and Zensah Performance Apparel. For more information contact, Stephanie Forte at Forte Creative Media, 702.898.2547.About the HERA FoundationThe HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, visit www.herafoundation.org.