Sierra Designs and The Women's Wilderness Institute Launch Backpacking Basics for Women Clinic Series


Boulder, Colo. (May 21, 2008) - Sierra Designs partnered with the Women's Wilderness Institute to create an exciting new series of educational forums called Backpacking Basics for Women. These clinics are designed for women by women specifically for Sierra Designs' retailers and they teach all of the basic skills a beginning backpacker will find useful as they prepare for their first trip."The Women's Wilderness Institute is an organization dedicated to teaching women and girls the skills they need to reach their goals in outdoor sports - goals range from skill building, confidence building, establishing friendships, or simply rest and renewal," said Kristine Carey, brand manager for Sierra Designs. "In 1994 Sierra Designs conducted ground breaking research that led to the first women's specific design in sleeping bags. Women are a large part of our core market, so partnering with Women's Wilderness Institute to teach backpacking skills makes complete sense for Sierra Designs as a brand."The series will come to Englewood, Colo. on Tuesday June 3, when the Women's Wilderness Institute will visit REI at 9637 E County Line Rd. The clinic is scheduled to begin at 7:00 p.m. and will last about 2 hours. More information is available at Sierra Designs website:"We have had a relationship with Sierra Designs for years and we were very happy to expand that relationship into this clinic series this year," said Wendy Gruenberg Wray, marketing director for Women's Wilderness Institute. "This is a great series of clinics that speaks directly to women through a convenient learning environment at their local retailer."About Sierra DesignsFounded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at or see us on Facebook.About The Women's Wilderness InstituteSince 1998, the Women's Wilderness Institute has offered wilderness experiences for women and teen girls in the Rocky Mountains and the deserts of the Southwest. Whether you're seeking a rejuvenating week of backpacking, the skills to build your own top-rope anchor, or the determination to make a major change in your life, we hope you'll join us for an unforgettable experience that will increase your wilderness skills, refresh your spirit, and bring you the joy of a wilderness adventure in the company of women.