Skram Media Announces Editorial Promotions

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Boulder, CO and New York, NY – April 13, 2009 – Skram Media has announced the promotion of Justin Roth, for the last two years the Senior Editor at Urban Climber, and Managing Editor for Climbing’s and Urban Climber’s Gear Guides. Roth is being promoted to Editor in Chief of Urban Climber Magazine, the only U.S. publication dedicated to the youth segment of climbing. In addition, Kristin Bjornsen is promoted to Senior Editor of Climbing.”Having served as Senior Editor and run the magazine’s gear guide from his Managing Editor position these past two years, Justin has earned the trust of our readers and the support of the industry,” says Publisher Mark Crowther. “Justin is ready for this promotion, and we’re thrilled to have him leading the Urban Climber brand.”Crowther added, “I want to place on the record our sincere thanks to Joe Iurato for his leadership of Urban Climber over the last three years. Joe will continue to have an integral voice within Urban Climber, as a senior contributing editor and creative consultant.””I’m excited to continue the tradition of success and progression at Urban Climber,” said Roth. “I’m confident that, along with our experienced staff, we’ll keep moving forward and growing, both in our print publication and online.”Along with Roth, Kristin Bjornsen has also been promoted within Skram Media’s editorial department. Bjornsen, with Climbing since 2007 and writing for the title since 2006, will serve as Senior Editor to the magazine, moving up from Associate Editor.About Skram MediaSkram Media’s magazines – Climbing, Urban Climber, and Mountain Gazette — and their related websites — cover more mountain-sport disciplines and ages than any other media combination. Climbing Magazine ( is the highest-circulation climbing magazine in the country, and the journal of record for climbers worldwide. Urban Climber Magazine ( is the leading youth climbing magazine. UCTV ( is the leading destination on the Internet for climbing-video entertainment. And Mountain Gazette ( is the leading multi-sport mountain-culture and lifestyle magazine. Combined, Skram Media’s magazines reach more than 330,000 mountain enthusiasts, and many more online. For more

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