New York, NY and Boulder, CO – March 10, 2009 – Skram Media, a leading niche publisher of mountain media, today announced it has launched a new vertical-content channel dedicated to travel across its network of websites. Skram Media produces the country’s most popular content sites featuring mountain sports; the sites include climbing.com, urbanclimbermag.com, myUCTV.com and mountaingazette.com. The travel channels can be access by these URLs:
"As a company dedicated to mountain enthusiasts, Skram Media has an unmatched depth of travel content," said Mark Crowther, CEO of Skram Media. "The new travel channel allows our readers a direct route to some of our most popular content. Plus, we found that more and more advertisers are looking to reach a specific travel audience. So, we aggregated our travel content - across all sites - into a single, highly targeted buy."
Through its collection of mountain-websites, Skram Media offers unsurpassed value to advertisers. In addition to a network that reaches all mountain sport categories, the new travel channel grants advertisers specific access and more targeted reach to a premium audience of mountain enthusiasts.
About Skram MediaSkram Media delivers the largest and broadest audience of mountain enthusiasts of any media combination. CLIMBING Magazine (climbing.com) is the highest-circulation climbing magazine in the country, and the journal of record for climbers worldwide. URBAN CLIMBER Magazine (urbanclimbermag.com) is the leading youth climbing magazine, and its companion website UCTV (myUCTV.com) is the leading destination on the Internet for climbing-video entertainment. MOUNTAIN GAZETTE (mountaingazette.com) is the leading multi-sport mountain culture and lifestyle magazine. For more information call 212-691-2921 x101 or visit skrammedia.com.