SKRAM MEDIA SELECTS ZINIO TO LAUNCH DIGITAL EDITIONS OF ITS MAGAZINE PORTFOLIO

Boulder, CO (January 22, 2010) – Skram Media, publisher of Climbing, Urban Climber and Mountain Gazette magazines, and Zinio, the world’s leader in digital publishing, technology, distribution and services, announced today that America’s number-one, rock-climbing and mountain-climbing lifestyle magazines will launch digital editions across Zinio’s “UNITY” reading platform.

 “We are excited to partner with Zinio and offer our readers access to their favorite magazines whenever they want and wherever they are,” said Mark Crowther, Founder & CEO of Skram Media.  “The computer is no longer the single entry-point for digital editions, and once Zinio launched their iPhone application (zinio.com/iphone) earlier this month, their technology reached the device-agnostic point we were seeking in a digital-publishing partner.”

 Starting with the February 2010 issues, enthusiasts will be able to enjoy Climbing, Urban Climber and Mountain Gazette magazines on PC, Mac, netbook, touch-screen and tablet devices.  Following the initial launch, the three titles also will be available on the iPhone and iPod touch, as well.  As other publishers continue to launch titles individually on separate platforms, by partnering with Zinio, Skram Media will offer its magazines digitally and iPhone-ready, with content optimized for the screen on which it is being read.

 “We are pleased that Skram Media selected Zinio for expanding their readers’ options to encompass both a digital and mobile reading experience,” said Richard Maggiotto, President & CEO, Zinio.  “As their titles cater to an active fanbase and readership, the convergence of this audience with mobile content offers an exciting outlook on a worldwide basis.”

The digital editions of Skram Media’s magazines will be accessible through zinio.com, starting early February 2010.

About Skram Media:Skram Media leads the industry by providing a portfolio of highly read multiplatform outdoor editorial products, including Climbing magazine, Climbing.com, Urban Climber Magazine, UrbanClimberMag.com, MyUCTV.com, Mountain Gazette and MountainGazette.com.  The portfolio provides synergy between print and digital properties, reaching over 330,000 readers monthly and many more online.  With the acquisition of Mountain Gazette magazine in 2008, Skram Media provides advertisers the opportunity to reach the full spectrum of outdoor enthusiasts.  For more information, please visit: skrammedia.com.

About Zinio:Zinio is revolutionizing reading. Through digital products and services, the Company creates better ways for people to discover published content, get more of it and do more with it.  Zinio works closely with publishers worldwide to reinvent reading.  For consumers, Zinio enables the ability to shop for, search inside, read, share and save digital content in new ways and on many devices.  With over 50,000 digital magazines and books, and e-stores localized in 15 languages, zinio.com is the largest newsstand in the world.  Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.