Skram Media's Kevin Riley Promoted to Advertising Director

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Skram Media's Kevin Riley Promoted to Advertising Director

Boulder, CO – August 31, 2009 – Skram Media CEO Mark Crowther has announced the promotion of Kevin Riley to Advertising Director for the company’s group of mountain titles. Riley joined the Skram team as Advertising Manager in February 2007 and built a leading integrated print, online and events approach to the sales and marketing of Skram’s magazines: Climbing, Mountain Gazette, and Urban Climber.

“Kevin’s well-rounded sales and events background has given him the incredible knowledge and tools to manage this position with grace and ease,” says Crowther. “He has an enthusiastic passion for climbing and the mountains, which is why we are the perfect home for his talents.”

Kevin has been directly involved with the ongoing efforts to enhance Skram’s online presence, as well as nurturing and expanding Skram’s event partnerships.

Prior to joining Skram, Riley worked in channel sales for Acronis as well as in-store sales for a number of leading outdoor retailers including Moosejaw Mountaineering.

Skram Media’s magazines Climbing, Urban Climber, and Mountain Gazette cover more mountain-sport disciplines and ages than any other media combination. Climbing Magazine ( is the highest-circulation climbing magazine in the country, and the journal of record for climbers worldwide. Urban Climber Magazine ( is the leading youth climbing magazine. UCTV ( is the leading destination on the Internet for climbing-video entertainment. And Mountain Gazette ( is the leading multi-sport mountain-culture and lifestyle magazine. Combined, Skram Media’s magazines reach more than 330,000 mountain enthusiasts, and many more online, each month.

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