The GORE-TEX Brand Launches Online Social Networking Community for Outdoor Enthusiasts - Climbing Magazine

The GORE-TEX Brand Launches Online Social Networking Community for Outdoor Enthusiasts

Original: offers members a chance to win their dream adventure

Elkton, MD (December 3, 2009) – W.L. Gore & Associates (Gore) and the GORE-TEX® brand launched a new online community today, “Our new community is geared towards outdoor enthusiasts of all levels and activities,” states Bill Foster, GORE-TEX® brand marketing director. “ provides a forum for these individuals to communicate with one another and share their outdoor experiences via photos, videos and message boards.” community members will benefit from special promotions and offers from Gore’s partner brands and retailers. The community will also highlight upcoming events across the country and fundraisers for related non-profit organizations. “Outdoor enthusiasts are a vibrant and active community who thrive on connecting with each other,” states Melissa Riggs of Gore’s Fabric Marketing division. “We are simply providing a means through which these individuals can be inspired and energized by their peers.” To launch the new community, the GORE-TEX® brand presents the “Experience More Challenge,” an online contest in which community members have the chance to win the experience of their dreams. Members can submit photos of themselves “experiencing more” outdoors, and the online community will rate these experiences. Entries receiving a certain average rating will then be considered for six finalist positions, chosen by a panel of Gore representatives. The six finalists will receive GORE-TEX® gear and will be reevaluated by the online community, who will vote for the winner of the “Experience More Challenge.” The Grand Prize Winner will receive up to $10,000 towards planning his/her own dream experience, including expenses and gear. Additionally, the GORE-TEX® brand will donate $5,000 to one of 10 participating outdoor non-profits, to be selected by the Experience More Challenge winner.About W. L. Gore & Associates, Inc.With more than $2.5 billion in annual sales and approximately 9,000 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well-known for its unique corporate culture as for its products, Gore's 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX® fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities.

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