UBC Presents the Second Event of the 2011 UBC Pro Tour: The EMS Pro in New York

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Professional Bouldering on the Biggest Stage in the World.

3/23/11 – The UBC PRO TOUR HITS THE BIG APPLE!Climbing, Urban Climber, and Backpacker (Active Interest Media Outdoor Group), The New York City Department of Parks & Recreation, and the Unified Bouldering Championships are proud to announce the second stop of the 2011 UBC Pro Tour, the Eastern Mountain Sports Pro, to be held in New York City from June 23 to 25. The Eastern Mountain Sports Pro will feature the world’s best pro climbers competing on the world’s biggest stage right in the heart of NYC. The EMS Pro Finals will be hosted in Central Park at the seventh annual Adventures NYC presented by The North Face® on June 25. Adventures NYC is a collaboration between AIM and the NYC Parks Dept to showcase all that Central Park and the great outdoors have to offer. The Eastern Mountain Sports Pro is a breakthrough event for climbers and a premier showcase for the sport.

The Eastern Mountain Sports Pro at Adventures NYC TIME: 2:00-4:00pm, Saturday, June 25th LOCATION: Dead Road, Central Park

“Eastern Mountain Sports was founded by rock climbers, so the sport has always been the heart and soul of our brand,” said Ted Manning, Executive Vice President of Retail Marketing and Merchandising at Eastern Mountain Sports. “We’ve been sponsoring climbing competitions for years, but this will be the biggest event we’ve ever been a part of. It’s the perfect opportunity to show young people how they can get started in climbing and experience the sense of accomplishment that is unique to the sport.”

The Eastern Mountain Sports Pro and Adventures NYC are teaming up for an exciting new partnership. “The addition of the UBC Pro Tour to Adventures NYC is a natural evolution of the festival, emphasizing the importance of connecting urban youth with the active outdoor lifestyle,” says Kent Ebersole, Publisher of Active Interest Media’s Outdoor Group.

The UBC Pro Tour continues to raise the bar and progress the sport of bouldering. “In our sixth season of working to grow competition climbing on the biggest stages worldwide, it’s fantastic to begin to get a glimpse of ways that our sport can continue to grow,” says UBC Pro Tour Director Pete Ward. “We are thrilled that for the first time ever we will put the best climbers on the planet in the center at Adventures NYC in Central Park. As climbers, we have all benefited tremendously from our passion for climbing and events like this give us the best possible opportunity to bring that passion to the widest possible audience. I can’t wait.”

More information including broadcast times, past-event highlights and much, much more at the UBC Pro Tour homepage: www.ubcprotour.com

About the UBC Pro Tour: The Unified Bouldering Championships is the official pro tour for climbing in the United States. The UBC Pro Tour is conducted by a partnership of USA Climbing, the National Governing Body for climbing as recognized by the International Federation of Sport Climbing and the International Olympic Committee, and NE2C Productions, the leading event production company in climbing and the group responsible for the changing face of professional bouldering competitions over the past five years. By showcasing the top athletes in the climbing world, the UBC seeks to promote the growth of climbing through competition and a multi media viewing experience.

About Eastern Mountain Sports: Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 65 retail stores in 12 states. The Eastern Mountain Sports Climbing School opened in 1968. Today, Eastern Mountain Sports Schools teach climbing, kayaking, backcountry skiing, mountain biking, and mountaineering at over 20 different locations from Maine to Maryland. More information is available at www.ems.com.

About Adventures NYC: Presented by The North Face Adventures NYC presented by The North Face showcases ‘The Outdoors at Your Doorstep’ in the world’s greatest urban Park. Encouraging active participation in NYC Parks and the great outdoors through activities such as hiking, climbing, biking and paddling, Adventures NYC is one of the largest public events in Central Park. This year will mark the 7thannual Adventures NYC hosted by the NYC Department of Parks & Recreation and Backpacker, Climbing and Urban Climber magazines (Active Interest Media Outdoor Group).

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