Integration Creates Broadest, Most-Progressive PR Agency in Adventure-Based Markets
Durango, Colo., and Jackson Hole, Wyo., Nov. 30, 2009 Two of the outdoor industry’s best-recognized and successful public relations agencies, Verde PR & Consulting and Base Camp Communications, will merge Dec. 1, creating the most broad-reaching and integrated PR firm in the outdoor space. The new firm will retain the name Verde PR & Consulting.
Along with combining staffs and client rosters, the resulting firm melds two different but successful and complementary approaches to the fast changing field of public relations. Moving forward, Verde PR & Consulting offers expanded bandwidth and full integration of the core services both agencies have offered for much of the last decade strategic brand communications, media relations, integrated social and digital media programs, events, and communication/marketing consulting. Mike Geraci, founder and director of Base Camp Communications, joins Verde as a Partner and serves as Vice President, Strategic Development Director. Backcountry.com, SCARPA, Princeton Tec and Kona Bikes join Verde PR as clients, effective immediately.
“Joining Base Camp Communications and Verde formalizes a collaborative relationship that’s been in place since the inception of both agencies,” said Verde PR founder Kristin Carpenter-Ogden, who will serve as president of the new company. “We go forward with a shared vision of bringing a highly innovative and creative approach to integrated brand communication, sharpening client branding and visibility while driving sales through traditional initiatives, digital and social opportunities, and everything in between.
“Equally important, we now have a very deep bench of talent to support a broader range of brand-focused initiatives.”
“Kristin and I have been friends for 12 years, and we’ve collaborated on a number of projects over that time, so this was a natural evolution,” Geraci said. “In exploring this partnership, we realized that each of our agencies brought different but complementary strengths to the table. By combining those strengths, we believe we’ve formed an agency comprising the best PR people working in our marketplaces today. We intend to raise the level of innovation from both companies even higher than it already is.”
Verde Business Manager Claire Ninde is also a partner in the agency.
Verde PR & Consulting will be headquartered in existing offices in Durango, CO, and Jackson Hole, WY. The combined company serves 24 clients and employs a staff of 14.
For more information on Verde PR & Consulting, visit VerdePR.com or call Kristin Carpenter-Ogden at (970) 259.3555 or Mike Geraci at (307) 734-7575.
About Verde PR & Consulting Verde PR & Consulting is a full-service public-relations, communications and new media agency with a focus in the outdoor, snowsports, cycling, fitness, health/wellness and adventure travel markets. Verde is headquartered in Durango, CO, and Jackson Hole, WY. The agency offers the full range of communications services, from traditional PR and media relations to digital and social media.