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Call it what you want follows Kendal climber, George Ullrich, as he tests himself over a year, at home in the UK and further afield. We see him climb Lake District testpieces, skip the bolts on The Bachar-Yerian, nail Californian first ascents and solo above the ocean in Mallorca. As problematic situations arise, the film asks other notable climbers how they deal with the issues and ideas that drive the sport. Call it what you want asks the question, “what is truly important in rock climbing?” Check out the official website at www.steepmedia.com