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In this fun Korean ad/prank for The North Face, customers find themselves in an interesting predicament. While browsing in what looks like a normal shop, the floor suddenly retracts into a wall covered in climbing holds. Most people make the logical choice and latch on. They’re then presented with a challenge. We don’t speak Korean, but it appears that they have 30 seconds to dive from the wall and grab a sweet puffy hanging from the ceiling. If we had our way, we’d do all of our shopping like this.